Changing Your Etsy Shop Name: The Essentials

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You may be wondering why you would ever need to change your Etsy shop name.

Maybe you didn’t put enough thought into it when you first set up your shop, or maybe your business has simply evolved over time.

Whatever the reason, if you feel like it’s time for a change, there are a few things you need to keep in mind.

3d online shopping illustration

First, consider the impact on your SEO. Your Etsy shop name is part of your URL, so changing it will mean starting from scratch in terms of search engine optimization (for the brand at least). Make sure you have a plan for how you’ll promote your new shop name to make sure you don’t lose any traction.

Second, think about your existing customers. If you have a loyal following, they may be thrown off by a sudden change. Make sure you announce the change in advance and give them away to easily find your new shop.

Finally, don’t forget about any branding you’ve already established. If you have business cards, social media accounts, or other marketing materials with your old shop name, you’ll need to update those as well.

By taking the time to plan ahead, you can ensure a smooth transition when changing your Etsy shop name.

How to Change Your Shop Name on Etsy

If you’re looking to change your shop name on Etsy, you’ll be glad to know that it’s a relatively simple process. Here’s a step by step guide to help you make the change:

  1. Login to your Etsy account and click Shop Manager in the top right corner of your Etsy account.
  2. Go to Settings on the left side menu and then click Info & Appearances from the drop-down menu.
  3. Click Change next to Shop Name.
  4. Enter your new shop name and click Save.
Etsy Change Shop Name
Click Change next to Shop Name
Save and Finish
Enter your new shop name

Your new shop name can be up to 20 characters long but it cannot have spaces or punctuation; you might want to capitalize some letters if they’re separate words when naming your store again.

Your shop’s URL will be automatically updated. All of the links to your old shop will redirect automatically to your new shop URLs.

Now, when customers visit your shop, they will see the new name that you have chosen. Keep in mind that you can only change your shop name only up to 5 times, so be sure to choose wisely.

And that’s all there is to change your shop name on Etsy!

Does the shop name matter for your business on Etsy?

Your shop name is an important part of your brand. It’s how customers will find you in search, and it’s the first thing they’ll see when they visit your shop. So, does your shop name matter for your business on Etsy?

The short answer is yes, the shop name does matter for your business on Etsy. A catchy and unique shop name can help you stand out from the competition, and it can make it easier for customers to find you in search.

Here are a few tips for choosing a great store name:

1. Keep it short and sweet. Long, complicated names can be hard to remember and aren’t very user-friendly.

2. Make sure it’s relevant to your products. A store name that accurately reflects what you sell will help people find you more easily.

3. Be creative! A unique and clever name will help you stand out from the crowd.

4. Avoid using common words or phrases that are already being used by other shops. This will make it harder for people to find you in search results.

5. Keep it simple, easy to spell, and easy to pronounce. You want people to be able to find your shop easily and share it with their friends.

Choosing a great shop name is an important first step in building a successful business on Etsy. So take your time, be creative, and choose a name that you’re proud of. Good luck!

Final Words

When changing your Etsy shop name, there are a few things you should consider. First, whether or not you’ll lose any customers in the transition. The second is whether or not your new Etsy shop name will be searchable. And finally, how changing your Etsy shop name will affect your branding.

After considering these factors, if you decide to change your Etsy shop name, go ahead and update your shop’s name in your Etsy settings. And don’t forget to update your social media accounts and other online marketing materials to reflect your new shop name.

Further Reading Selling Services on Etsy

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Emir E.
Emir E.
I've been working in the digital marketing space since 2012. My main focus is SEO consulting, helping businesses improve their search engine rankings and drive more website traffic.