Digital Marketing Activities List & 4 Tips for Small Businesses
In the competitive world of marketing, a digital marketing activities list can be a substantial factor in whether or not your small business is a success.
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In the competitive world of marketing, a digital marketing activities list can be a substantial factor in whether or not your small business is a success. If you’re heavily invested in digital marketing, you’ll understand that having an outstanding product just isn’t enough to accomplish greatness, and what really achieves this is your marketing.
Marketing activities relate to promotional content that either an individual or organization develops to increase brand awareness, leads or sales. Included within marketing activities are a number of processes to create an effective marketing campaign. These are the market analysis, the overall objective, and the strategy on how you’re going to undergo the campaign.
In effect, marketing activities are all actions that an individual or organization takes to achieve its marketing goal. From this, you’ll be able to gain a better insight into your customers, the market for your product/service and how to stimulate the most demand from your marketing efforts.
In this article, we’ll go into detail about why it’s essential to list marketing activities as well as how to develop one, with some additional helpful tips.
Why Is It Important to List Marketing Activities?
As mentioned above, a marketing activities list is broken down into three segments. These are analysis, objective and strategy. To make it easier to understand the importance of this list, let’s describe each of its components.
Here is where you’ll start to gather data about your ideal customer and the product you want to offer. During your analysis, you’ll want to spy on your competitors and take helpful tips from them. Understand what’s working for them and start to collect ideas on how you’re able to manipulate their efforts into something of your own.
Below is what you should collect from your analysis.
- It would be best if you understood which city, region or country you want to target. Take into consideration the purchasing power these locations are able to provide your small business if you were to promote to them
- How big your niched market is in these locations and has a complete understanding of your market’s sales volume and opportunities that are available in these areas.
- Gather data to understand your buyers, their age, gender, what their general interests are.
- Within your market, what are the consumers expecting from you? Are there any gaps you’re able to fill within your chosen industry?
Once you’ve analyzed your market, you can now create a realistic objective based on your data. For example, you may want to turn over a certain amount of profit within a specific time frame or own a particular percentage of the market before a date. Having something to strive towards is important, and it’ll make your strategy more meaningful.
When you’ve constructed the above, you can now move on and develop a strategy on how you’re going to achieve your objective based on your current findings. Here you’ll want to study the multitude of marketing options you’re able to choose between, and with the data you’ve collected, create a valid tactic that’ll help you accomplish your objective. Examples of some digital marketing strategies can be found below:
- Social media
- Direct mail
- Physical events, such as trade shows
- TV or radio
How to Develop A Marketing Activities List?
Creating a marketing activities list is time-consuming but definitely worth every second you put into it. Having a realistic understanding of your customers and a plan to follow suit will most definitely increase your chances of success. This is how you should construct a marketing activities list:
Understand your audience – First things first, you need to understand whom you want to target. You’ll want to know their age, location, income (sometimes), job title (for B2B campaigns), hobbies/interests and also the challenges they face within their niche. Here you’ll start to understand if your product or service is suitable for specific audience types.
Finalize your goals – As mentioned above, you must have an objective in order to carry out a meaningful and successful campaign. You’ll have to gather actual data about your market and create a goal that isn’t dream-like. For instance, you may want to reach a certain amount of turnover before a specific date. Don’t make this random, and back it up with general market information.
Choose a marketing method – Again, this could be somewhat broad, but you need to choose a form of promoting your customers. Whether this is through SEO, social media marketing, television marketing, etc. Study what people around your niche have already accomplished and which marketing tactics they’ve utilized. Once you know this, you’re able to analyze their marketing efforts and create something better.
Confirm the plan – Once you’ve completed the above, you’re able to complete your plan and execute it. Here you’ll be able to see your ideal audience, how you’re going to approach them and what results in you’re expecting within a specific time frame. Again, these plans are only to be carried out statistically to identify what you can achieve accurately.
4 Tips To Grow Your Small Business Digitally
If you’re a small business owner and are serious about growing and expanding your company, digital marketing may provide you with that. Here are some tips on how you’re able to grow your business online.
1. Improve Local SEO
If you operate in a local area where customers can come to your premises and purchase your products or services, enhancing your local SEO is necessary. SEO is a marketing strategy for those who don’t know, which helps you improve your rankings on Google. The better SEO you have, the more likely you’ll be seen through a Google search.
TOP TIP – If you haven’t already, you should add your small business to Google. From doing this, you’ll then pop up on their highly used app, Google Maps.
2. Get Social
Social media is booming nowadays, and it’ll continue to do so throughout the years. Becoming present on some prevalent social media sites such as Facebook and Instagram can dramatically affect your business. Here you’ll be able to gain engagement through posting photos, surveys, competitions and much more. It also gives the consumer a much more personal feel to the company as they’re able to private message you.
3. Consider Local Targeted Ads on Google
Google is the place to go when you’re searching for answers. As a small business, you’re able to advertise to potential customers that are local to your area. You can either do this through search or their map platform and will only pay on a PPC (pay-per-click) basis.
4. Understand the Importance of Google Reviews
If you’ve registered your business with Google, people are able to leave reviews. These will automatically pop up if someone searches for your business. Keeping a good record of these can go a long way, and, in this case, first impressions do count.
You should now have a better understanding of what a marketing activities list includes and how you’re able to implement one to create a successful marketing campaign for your small business. I hope you’ve been able to grasp the importance of undergoing detailed and meaningful research to create both an objective and an execution plan. Once you’re able to generate a realistic goal based on statistical data, you’ll gain a reasonable expectation of what you can achieve.