The Top 12 Digital Products to Sell in 2023

Discover the top 12 digital products to sell in 2023. From SOPs to AI-generated art, learn the trends driving popularity.

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An Illustration of Digital Products To Sell

As we enter 2023, businesses look for new ways to stay competitive in the ever-evolving digital landscape.

One way to do this is by expanding into digital products. But with so many choices, it can take a bit to figure out where to start. 

Here, we’ve gathered a list of the top 12 digital products to sell in 2023 to help you boost your revenue and stay ahead of the game.

1. eBooks

eBooks continue to be a popular choice for businesses looking for digital products to sell. They are easy to create and distribute and can be sold on various platforms such as Amazon Kindle Direct Publishing, Kobo, Apple Books, and Barnes & Noble Press

Statistics: The global eBooks market is projected to reach US$14.38bn in 2023.

Kindle Direct Publishing
Source: Amazon Kindle Direct Publishing

2. Online Courses

Online courses are another excellent option for businesses looking to sell digital products. They can be created on a wide range of topics and sold on platforms such as Udemy and Skillshare

Statistics: The e-learning market size surpassed $315 billion in 2021 and is projected to see a 20% compound annual growth rate (CAGR) from 2022 to 2028.

3. Stock Photos and Videos

Stock photos and videos are excellent options for businesses in the creative industry looking to generate additional revenue.

You can sell stock media on a wide range of platforms, such as Shutterstock and iStock.

Additionally, the use of AI in generating images is becoming an increasingly popular trend in the stock media market nowadays.

By incorporating AI-generated art into your product offerings, you can offer your customers a diverse and unique selection of digital products.

Statistics: The stock images and videos market is projected to reach a global value of USD 7 billion by 2027.

Dall-E - AI Image Generator
Source: DALL-E

4. Software and Apps

Selling software and apps is another way to yield earnings from digital products. Some products you can develop vary from mobile apps, desktop applications, web-based apps, browser extensions, and software as a service (SaaS).

The application development and software industries are rapidly evolving every day and are highly competitive markets. Businesses like yours can effectively promote and sell their products to yield gainings on this trend.

Statistics: As of 2022, the approximate number of SaaS companies in the United States was 17,000, with a global customer base of around 59 billion.

5. Plugins and Add-Ons

Plugins and add-ons add extra functionality to software and apps. If you are interested in and have proficiency in developing these, you can create plugins for widely used platforms such as WordPress and Shopify to solve a pain point. 

6. Mobile Games

In 2022, revenue generated by smartphone games accounted for 45 percent of the total worldwide video gaming revenue.

This trend highlights the growing popularity of mobile gaming and the potential for game developers to tap into this market by selling their games as digital products.

7. Virtual Reality Content

Have you ever wondered about the possibilities of creating and selling Virtual and Augmented Reality content? Well, it’s a hot topic that will only grow as technology advances. From gaming to education and training, various industries are already utilizing VR and AR content.

The real estate industry used this to give virtual tours of properties (especially during the pandemic), and it’s great for patient simulations in healthcare. As technology improves, we’ll see even more companies jumping on the VR and AR bandwagon.

Statistics: By 2024, there will be around 1.4 billion mobile AR devices worldwide.

Illustration of VR Content for Real Estate
VR Content for Real Estate Industry

8. Podcasts

Podcasts have gained popularity in recent years, with more and more people tuning in to listen to their favorite shows. You can create podcasts to promote your other digital products or offer podcast production services to other businesses.

Statistics: It is projected that podcast listeners will continue to rise and reach over 800 million users by 2025.

9. Audio and Music Files

If you are a musician or audio creator looking for digital products to sell, audio and music files are in increased demand by film, video, and gaming professionals. These creators always search for excellent tracks to sweeten their content.

Instead of just streaming your music on platforms like Spotify and Deezer, why not sell your talent as a digital product on this demand? Marketplaces like AudioJungle and Shutterstock make it easy to upload and sell your music and sound effects to a broad audience.

Statistics: In the United States, 47.16 million people used downloads to access digital music in 2022.

10. Website Themes

Website themes are templates that can be used to design the overall layout and appearance of a website while landing pages are specific pages designed to convert website visitors into customers or leads. You can create and sell website themes and landing pages on platforms such as Envato and ThemeForest.

11. 3D Models

3D models are used in various industries, from architecture to video game development. You can create and sell 3D models for use in a variety of applications.

12. Checklists and SOPs

Checklists, Roadmaps, and Standard Operating Procedures (SOPs) are popular digital products that can be sold to a wide range of businesses and organizations. These products help streamline processes and ensure tasks are completed consistently and efficiently.

Marketplace called Gumroad is an example of where you can sell your digital checklists and SOPs.

Further Reading: Digital Products Ideas To Sell On Etsy


The possibilities for selling digital products and expanding your business are endless in 2023.

As you embark on this pilgrimage, preserve your eyes open for market tendencies and scopes in your desired industry. Besides, be aware of where to sell digital products and what to sell.

Staying ahead of the game to see growth in your business is essential.

Further Reading: Marketplaces to Sell Digital Products

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