Statistics show that 49% of consumers trust online reviews as much as personal recommendations, and offering exceptional customer experience and getting reviews is one of the essential Etsy SEO tips. So, understand reviews’ role in the Etsy search algorithm to use them to your advantage.
A high volume of positive reviews on your Etsy shop can significantly increase the chances of potential customers making a purchase and help to grow your business.
But do you know how to ask customers for a review on Etsy?
This article will provide you with 6 best practices, plus follow-up templates for effectively asking customers for reviews on Etsy.
1. Efficient Follow-up with Etsy’s Automated Review Request
Etsy offers an automated review request feature that sends a follow-up message to customers on behalf of the seller, asking for a review of their purchase.
When a customer makes a purchase, Etsy automatically sends a follow-up message after the delivery date, asking if they are satisfied with their purchase and if they would like to leave a review.
This feature is automated and requires no action from you. To ensure accurate reminders, include tracking numbers for all orders.
Otherwise, Etsy will estimate delivery based on processing and shipping times, which may lead to negative reviews if the buyer still needs to receive the item on the estimated date.
Including tracking numbers will also prevent delayed reminders from causing buyers to not leave a review.
2. Enhancing Packaging with Thank You Cards
One effective way to increase the number of reviews on your Etsy shop is by incorporating review request and thank you cards into your packaging. This strategy not only serves as a reminder for customers to leave a review but also adds a personal touch to the customer’s overall experience.
You can include a small card with your product that includes a personalized thank you note, and a polite request for them to leave a review on your Etsy shop.
Thank You Card Templates:
Template #1 / Formal
Dear [Customer Name],
Thank you for choosing our shop for your purchase. We hope you’re enjoying your new item.
If you’re satisfied with your experience, please take a moment to leave a review on our Etsy shop.
Your feedback is important to us and helps our shop to continue providing high-quality products and exceptional customer service.
Thank you again for your support!
Best regards,
[Your Name]
Template #2 / Friendlier
Hey [Customer Name],
Thanks so much for choosing my shop for your purchase!
I hope you love your new item as much as I loved making it for you. If you’re happy with your purchase, I would really appreciate it if you could leave a review on my Etsy shop.
Your feedback is super important to me and helps me to keep making excellent stuff for awesome customers like you.
Many thanks,
[Your Name]
3. Simplifying the Review Process with Instructions
Many customers are unaware of how to leave a review, and providing instructions can help increase the number of reviews on your shop.
One way to do this is by including instructions on the back of your thank you cards that we discussed on the previous section. These instructions can include a step-by-step guide on how to leave a review on your Etsy shop.
Instruction Template:
How to Leave a Review on Etsy
1. Log into your Etsy account
2. Go to your purchases page by clicking on your profile photo in the top right corner and selecting “Purchases and Reviews”
3. Find the order for the item you would like to review and click “Leave a Review”
4. Leave your star rating and write a review about your experience
5. Click “Post Review” to submit
It’s that easy! I truly appreciate your feedback and it helps me to continue to improve and provide the best service possible 😉
4. Creating Exceptional Customer Experiences
Providing an exceptional customer experience is a key strategy for increasing the number of positive reviews on your Etsy shop.
According to statistics, people tend to leave reviews if they had a really bad or exceptionally good experience – 67% will consider leaving a review for a positive experience, while 40% will consider leaving a review for a negative experience.
As an Etsy seller, it’s essential to go above and beyond to ensure that your customers have a positive experience with your product and service.
This can include providing excellent communication and customer service, ensuring timely delivery and packaging, and going the extra mile with unexpected personal touches.
5. Personalizing the Customer Experience with Unexpected Gifts
Personalizing the customer experience by adding surprising gifts can be a strong strategy for encouraging positive reviews on your Etsy shop.
It shows your customers that you appreciate their business and creates a positive and memorable experience they will likely enjoy sharing with others.
You can include small gifts such as a free sample of a related product or a discount code for their next purchase.
These small gestures can significantly impact the customer’s overall experience and increase their chances of leaving a positive review.
6. Responding to Every Review
Responding to customers’ reviews and feedback, whether positive or negative, is also crucial. As many as 97 percent of shoppers who read reviews online also read shop’s responses.
By replying to reviews, you can show your shoppers that you value their feedback and are committed to delivering the best possible experience.
Responding to reviews also helps to build trust and credibility with your customers, as it shows that you are actively listening to and addressing their feedback. It also helps to maintain a positive image of your business on the Etsy marketplace.
